ABOUT THE APP
Lawyy is a responsive web application for online legal consulting that provides one-stop legal solutions for consumers – from searching lawyers to booking an initial consultation.
THE PROBLEM
Although more and more consumers search for lawyers online, the search process is still not easy for most consumers as it’s hard to find detailed and transparent information about legal services on the web. As a result, it makes the search process very time consuming.
THE CHALLENGE
How can we help people to efficiently find lawyers online based on their preferences and needs?
THE SOLUTIONS
👉 A smart search tool which enables users to search lawyers instantly based on their specific needs and preferences
👉 A search assistant that allows consumers to receive different quotes from different lawyers so that they can easily compare the rates meanwhile lawyers can have a larger pool to get leads
👉 Online communication tools that decrease the psychological barrier between consumers and lawyers
SERVICE
Online Legal Consulting
PLATFORM
Responsive Web Application
PROJECT TYPE
Concept Project
DURATION
5 months, 2019
MY ROLE
Product Designer (UX/UI)
TOOLS
Usability Hub, Sketch, InVision, Zeplin
USER RESEARCH
User Interview
In order to understand the usual process of online lawyer search, I talked to five users about their experience searching lawyers on the web.
Why do consumers still have to spend a long time searching for lawyers on the web?
👉 Intransparency of information
Many lawyers or law firms don’t provide enough information regarding the services and rates on their website.
👉 Inefficiency in communication
Instead of providing online communication tools such as live chat, consumers are often requested to contact lawyers either by call or email which not only takes time but also increases the barriers between consumers and lawyers.
User Survey
For the next step, I conducted a user survey to find out consumer’s pain points when searching for lawyers online and what makes them hesitate to contact lawyers in general.
Top 3 pain points when searching lawyers online
Top 3 reasons to hesitate to contact lawyers
User’s Frustrations
✓ Lack of Information
Many lawyers’ websites don’t provide detailed information such as service rates, reviews and etc.
✓ Time Consuming
Therefore it’s time consuming for users because they have to contact each lawyer to gather more details.
✓ Intimidating
It’s intimidating to call lawyers directly and start a conversation.
✓ Having Doubts
It’s hard to know if the lawyers found online are any good or reliable.
User’s Needs
👉 Relevancy
A lawyer’s expertise plays the most important criteria when choosing a lawyer.
👉 Time Saving
Users need an efficient way to search and compare lawyers online.
👉 Indirect Communication
Users prefer to contact lawyers as indirectly as possible at the initial step (chat or email).
👉 Reliability
Lawyer’s reviews or ratings can give our users a certain level of reliability.
USER PERSONA
USER JOURNEY
BUSINESS PLAN
🚀 Service Overview
• Search and compare lawyers
• Get personalised lawyer recommendations
• Online communication tools (live messenger, booking service for initial consultation)
👩🏻💻 Target Users
• Professionals, age between 25-35
• Our target users often use mobile apps, and prefer to have quick and effective solutions rather than conservative solutions
SITEMAP
IDEATION
TESTING & ITERATIONS
6 PARTICIPANTS
2 HOURS RECORDINGS
30 INSIGHTS
RAINBOW SPREADSHEET
ISSUE 1 __
Lawyer Finder is not reachable to users
All participants were not aware of the existence of lawyer finder. Instead of clicking Find Lawyers button to get lawyer recommendations, they all preferred to search lawyers manually through the search box
ISSUE 2 __
Font is too small, content is redundant
More than half of the total participants mentioned that there is too much text and the font size is too small.
ISSUE 3 __
CTA buttons are invisible
Call to action buttons such as Send Message or Book Appointment are not visible enough for most of the participants.
ISSUE 4 __
Separated screen is preferred
The majority of the participants prefer to have separate screens for each step, especially when sending a message or booking an appointment with lawyers, instead of having all the process within one scrollable screen.
LANDING SCREEN
• Smart search box (search bar + lawyer finder)
• Less text
• Larger buttons
LAWYER PROFILE
• Floating CTA buttons
• Less icons
• Visual hierarchy
• Constancy on label names
SEND MESSAGE
• Separated screen based on each step instead of having multiple steps on one long screen
DELIVERY
Search Lawyers
Save time when searching for lawyers using our efficient lawyer search features
Lawyer Finder
Get a personalised lawyer recommendation based on your preferences
Lawyer Profile
Using our comprehensive lawyer profile; compare lawyers to make a smarter decision
Talk to Lawyers
Before booking any appointments, talk to lawyers and get to know them first
Manage Appointments
Effectively manage appointments with your favourite lawyers
