Geon-Young Lee

Strategic Designer
turning ideas into impact

Hi, I'm Young. I help teams discover market opportunities, design strategies to win, and build solutions that scale.

View my works
12+
Years in design
6+
Large-scale apps to market
1,000+
Members in my community
MBA
Candidate at WHU
Trusted by
  • Deutsche Bank
  • Postbank
  • Condor
  • Rimowa
  • Fyrst
  • Yunar
  • and more

Three ways I drive strategic design

No framework fits every problem. The best process is one tailored to how a company actually works. From framing the problem to landing the solution, I partner with you across three distinct roles.

Discoverer

I help you invest effort in solving the right problem.

Value Creator

I turn ambiguous problems into clear, scalable solutions.

Decision Driver

I shape strategic concepts into frameworks teams can commit to.

Focused Areas

Research

Uncovering market and user insights to shape strategy.

Growth Design

Bridging business goals and customer needs to create value for both.

Proof of Concept

Quick prototypes to test assumptions before scaling.

Continuous Testing

Iterative testing with real users to refine and de-risk before release.

Selected works

Condor Airlines

Condor App Search

Stress doesn't start at the gate. It starts the moment travelers plan their trip, yet most airline apps fail to present complex fares clearly. The redesigned search experience lets customers book flights in just a few steps.

View live: Condor app on the App Store, opens in a new tab
Postbank

Postbank BestSign

As part of Deutsche Bank's Project Unity, Europe's largest IT migration, the BestSign app was rebuilt end-to-end and now ships as a standalone app and embedded approval layer across every Deutsche Bank subsidiary.

View live: Postbank BestSign, opens in a new tab
Deutsche Bank

Deutsche Bank Business Banking

When COVID-19 hit in 2020, Deutsche Bank saw an opportunity to get closer to business customers at the hardest moment. A newly formed team shipped the bank's first dedicated business banking platform, shaped by user feedback at every step.

View live: Deutsche Bank business accounts, opens in a new tab

Geon-Young Lee, Strategic Designer

Hi, I'm Young. I'm a strategic designer, community founder, and MBA candidate. Born in South Korea, I've lived and worked across Seoul, Shanghai, Paris, and now based in Berlin. Over 12 years, I've had the opportunity to work with well-established brands such as Deutsche Bank, Postbank, Condor Airlines, Rimowa, and more. I prioritize people and speed, believing the two must coexist for innovation.

Let's connect

Designing strategy.
Building community.

  • Berlin and Seoul
  • WHU MBA Candidate 2028
  • 1K+ members in my community
Contact me

My impact at a glance

12+
Years in design
1,000+
Members in my community
2x
Hackathon winner at Deutsche Bank
4+
Countries lived, Korea to Germany
Experience
Condor Airlines
Strategic Design Lead
2026 – Present
Condor Airlines
Senior Strategic Product Designer
2023 – 2026
Deutsche Bank, Private
Senior Product Designer
2021 – 2023
Deutsche Bank, Corporate
Senior Product Designer
2020 – 2021
Deutsche Bank, Corporate Venture
Product Designer
2020
homify GmbH
Content Design Manager
2016 – 2019
Education & awards
WHU, Otto Beisheim School of Management
Financial Times MBA 2025, no.1 in Germany
MBA Candidate
2026 – 2028
WHU, Otto Beisheim School of Management
Executive Education, Innovation and Corporate Entrepreneurship Essentials
Grade: 1,3 sehr gut / A- (90/100)
2025
Hanyang Cyber University
Bachelor's Degree, Architecture & Space Design
Grade: GPA 4.17 / 4.5 (ECTS Grade: 1,3 sehr gut)
2015 – 2018
University of Europe
Certified Design Mentor
2025
Deutsche Bank Hackathon
Winner, Transforming Mental Health
2022
Deutsche Bank Hackathon
Winner, Banking on AI for Accessibility
2021
Naver
Best Interior Design Blog Award
2018
Community & speaking
BDE, Berlin Design Events
Founder · 1,000+ members
2023 – Present
Friends of Figma Berlin
Community Leader (on a break)
2024 – Present
Speaker & Panelist
Zalando · Deutsche Bank · Delivery Hero · University of Europe
Design Programs Creation
Condor Hackathon · UE Design Mentorship · LottieFiles Motion Workshop

What others say

A designer many teams would love to have

She inspires others, being an open-minded, easy-going, very structured designer. Her design decisions are conscious and sustainable, keeping the scalability for further complexity in mind.

Christopher Leineweber
Lead Product Designer, Vanguard

A thorough designer

She has an exceptional feeling for aesthetics and design details. Her clearly structured approach to communication makes working with her a very pleasant experience.

Niels Siebenborn
Lead UX Researcher, Deutsche Bank

Constantly giving her full effort to the team

I have worked with Young on three different projects, and what I will always highlight is her willingness to lend a hand to anyone who needs it.

Francesco Olivier
Senior Analyst, Deutsche Bank

A visionary design partner

Young's dedication and forward-thinking mindset bring real momentum to every project she touches. Her ability to bridge strategy and execution makes her a rare collaborator.

Levent Kopuz
Product Manager

Most organized and analytical designer

She is one of the most organized and analytical designers I have worked with, with an incredible talent to simplify complex problems while keeping the team's goal in mind.

Alexandra Terzi
Product Designer

A structured designer

I had the opportunity to work with Young in different projects and I was always amazed by her work, design and attitude. Experienced, passionate, and keen to learn more.

Sadok Mtir
Product Designer

Let's make impact together

Design, community, mentorship. Let's connect for meaningful collaborations.

Contact Young Connect on LinkedIn