Discoverer
I help you invest effort in solving the right problem.
Geon-Young Lee
Strategic Designer
turning ideas into impact.
Hi, I'm Young, a strategic designer and MBA candidate at WHU. I help teams discover market opportunities, design strategies to win, and build solutions that scale.
12+
Years in design
6+
Large-scale apps brought to market
1,000+
Members in my community
MBA
Candidate at WHU
Brands I worked with
+
+
01
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My Approach
Three ways I drive strategic design.
No framework fits every problem. The best process is one tailored to how a company actually works. From framing the problem to landing the solution, I partner with you across three distinct roles.
Value Creator
I turn ambiguous problems into clear, scalable solutions.
Decision Driver
I shape strategic concepts into frameworks teams can commit to.
Core capabilities
Research
Uncovering market and user insights to shape strategy.
Growth Design
Bridging business goals and customer needs to create value for both.
Proof of Concept
Quick prototypes to test assumptions before scaling.
Continuous Testing
Iterative testing with real users to refine and de-risk before release.
02
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My Works
Selected works.
2023 – 2025
Condor App: Search
Stress doesn't start at the gate. It starts the moment travelers plan their trip, yet most airline apps fail to present complex fares clearly. The redesigned search experience lets customers book flights in just a few steps.
My Focus
- Search strategy and information architecture
- End-to-end search flow design for iOS and Android
Impact
- 4.4 App Store rating after launch
- First-ever native app experience for Condor customers
2021 – 2023
Postbank: BestSign App
As part of Deutsche Bank's Project Unity, Europe's largest IT migration, the BestSign app was rebuilt end-to-end and now ships as a standalone app and embedded approval layer across every Deutsche Bank subsidiary.
My Focus
- Led the entire app relaunch as lead designer
- Customer journey and opportunity mapping
Impact
- 4.6 App Store rating after launch
- €300M annual savings target, contributed through the migration
2020 – 2021
Deutsche Bank: Business Hub
When COVID-19 hit in 2020, Deutsche Bank saw an opportunity to get closer to business customers at the hardest moment. A newly formed team shipped the bank's first dedicated business banking platform, shaped by user feedback at every step.
My Focus
- Facilitated design thinking workshops and value proposition mapping
- Drove the product from concept to market-ready
Impact
- Deutsche Bank's first-ever standalone business banking platform
- First features shipped based on live user feedback
03
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About Young
Geon-Young Lee
Strategic Designer.
Hi, I'm Young. I'm a strategic designer, community founder, and MBA candidate. Born in South Korea, I've lived and worked across Seoul, Shanghai, Paris, and now based in Berlin. Over 12 years, I've had the opportunity to work with well-established brands such as Deutsche Bank, Postbank, Condor Airlines, Rimowa, and more.
Zalando
Panel discussion
LottieFiles x Delivery Hero
Motion workshop
Deutsche Bank
Main speaker
University of Europe
Guest speaker
University of Europe
Mentorship program creator
Frankfurt airport
Onsite research
ILA Berlin
Onsite research
Hacking Gutenberg
Condor design offsite
HTW Berlin
UX mentor
Deutsche Bank
Hackathon winner
DDX Munich
Workshop
BDE – Berlin Design Events
1,000+ community founder
Friends of Figma Berlin
Community lead
Let's connect
Designing strategy.
Designing strategy.
Building community.
Always learning.
Strategic Designer across banking, aviation, and luxury.
04
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My Impact
My impact at a glance.
12+
Years in design
1,000+
Members in my community
2x
Hackathon winner at Deutsche Bank
4+
Countries lived — Korea, China, France and Germany
Condor Airlines
Senior Product / Strategic Designer
2023 — Present
Deutsche Bank — Private
Senior Product Designer
2021 — 2023
Deutsche Bank — Corporate
Senior Product Designer
2020 — 2021
WHU — Otto Beisheim School of Management
MBA Candidate
2026 — 2028
University of Europe
Certified Design Mentor
2025
Deutsche Bank Hackathon
Winner — "Transforming Mental Health"
2022
BDE — Berlin Design Events
Founder · 1,000+ Members
2023 — Present
Friends of Figma Berlin
Community Leader
2024 — Present
Speaker & Panelist
Zalando · Deutsche Bank · Delivery Hero · University of Europe
05
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Testimonials
What others say.
A designer many teams would love to have
She inspires others, being an open-minded, easy-going, very structured designer. Sticking to deadlines, knows how to articulate design decisions, always on the hunt for new challenges to develop. Her design decisions are conscious and sustainable, keeping in mind the scalability for further complexity as the product grows along the product roadmap.
Christopher Leineweber
Lead Product Designer · Vanguard
A thorough designer
She has an exceptional feeling for aesthetics and design details. On top of that she's really fun to work with and passionate about learning new trends and developments in the industry. Her clearly structured approach to communication makes working with her a very pleasant experience.
Niels Siebenborn
Lead UX Researcher · Deutsche Bank
Constantly giving her 100% effort to the team
I have been lucky to work with Young on three different projects, and what I will always highlight is her willingness to lend a hand to anyone who needs it. I have learned so much about design with her help during the last two years. Young is an excellent product designer, she constantly gives her 100 percent effort to the team and is always looking for improvement in our products.
Francesco Olivier
Senior Analyst · Deutsche Bank
A visionary design partner
Young's dedication and forward-thinking mindset bring real momentum to every project she touches. Her ability to bridge strategy and execution makes her a rare collaborator in the design space.
Levent Kopuz
Senior UX Designer · Garanti BBVA
Most organized and analytical designer
I truly admire Young's personality and mindset, she is one of the most organized and analytical designers I have worked with! She has an incredible talent to simplify complex problems, always having team's goal in mind and knowing what are the current UX/UI best practices.
Alexandra Terzi
Senior UX/UI Designer · Deutsche Bank
A structured designer
I had the opportunity to work with Young in different projects and I was always amazed by her work, design and attitude. Young is an experienced and passionate Product Designer, she is structured, talented and keen to learn more. I highly recommend her.
Sadok Mtir
Senior Engineer · Sharpist
06
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Contact Young
Let's make
impact together.
Design, Community, Mentorship.
Let's connect for meaningful collaborations.